Advertisements Of The Week: Bodyform Tackles Interval Insomnia And Carlsberg Opens Underwater Pub
Each Wednesday, The Drum picks the highest international campaigns from our Inventive Works.
This week, Bodyform launched the follow-up to the award-winning Womb Tales marketing campaign with a movie that tackles ‘Periodsomnia,’ Highsnobiety dropped a phenomenal brief to promo the most recent Adidas and Gucci collaboration, and Carlsberg constructed a pub within the depths of the ocean to boost consciousness about ingesting and boating this summer season.
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Bodyform: Periodsomnia by AMV BBDO
Following its multi-award-winning ‘Womb Tales,’ Essity-owned female care model Bodyform launched a brand new marketing campaign to inform the unfiltered fact of intervals at night time.
Highsnobiety: Joué Par Deux by Highsnobiety
Style media model Highsnobiety delivered a charming movie selling the highly-anticipated Gucci x Adidas collaboration.
Carlsberg: Don’t Drink and Boat by BCW Stockholm
Danish brewer Carlsberg created a singular marketing campaign to remind Swedes concerning the risks of ingesting alcohol whereas at sea – by putting in a bar on the backside of the ocean.
Tesco: House From House by BBH
British holidaymakers famously like their dwelling comforts, particularly with regards to meals. Retailer Tesco tapped into this questionable status and dropped a witty built-in marketing campaign with some all-too-relatable phrases.
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McDonald’s: Golden Arches by Leo Burnett Dubai
McDonald’s reimagined the fast-food chain’s iconic golden arches in a really playful method by turning them into swings.
TVNZ+: It’s Free. But it surely May Value You by Dentsu Inventive
New Zealand streaming service TVNZ+ launched three hilarious shorts detailing what can occur if you happen to get too engrossed in its TV or movies.
Birra Moretti: Dwell Italian by Heineken
Birra Moretti rented a villa in Italy for the summer season the place journalists, influencers and celebrities might go to and get an actual style of what the model stood for.
TK Maxx: Tkmaxx.com by Wieden+Kennedy
Do you know that TK Maxx has an internet site? Effectively, based on the model, some clients are nonetheless unaware of this. To rectify the difficulty, the retailer teamed up with inventive company Wieden+Kennedy to get the message to the plenty.
Netflix: El Santo by Revolucion
Movie and promoting manufacturing community Revolucion dropped an intense marketing campaign that randomly collides Stranger Issues, Mexican luchador El Santo and orange-colored snack Flamin’ Sizzling Cheetos.
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