As It Turns 25, Usher’s ‘My Method’ Will get a Vegan Ice Cream Celebration Courtesy of Jermaine Dupri

This 12 months, Usher’s iconic music and album My Method will flip 25 years outdated and there’s a vegan ice cream taste that’s excellent for celebrating the anniversary. That’s as a result of music legend Jermaine Dupri produced the music and album for Usher and can also be the mastermind behind Chocolate My Method, an ice cream taste Dupri produced beneath his model JD’s Vegan. 

On September 16, 2022, My Method will flip 25, marking 1 / 4 century since Dupri first labored with Usher—alongside musical legends resembling Manuel Seal, Babyface, and Lil’ Kim—to create the breakout album that launched the performer’s decades-long profession. Working collectively on the album additionally solidified a lifelong friendship between Dupri and Usher. 

“This 12 months marks 25 years since Usher launched his breakout album, My Method. A very powerful a part of this album is that it was the primary album that I produced for Usher, which led to a lifetime relationship,” Dupri advised VegNews. “Usher was the proper individual to work with on this music and album as a result of our friendship made working collectively very simple, and since we had been each captivated with music and this album, it later translated into turning into a prime promoting and Grammy-nominated album for him. With the ability to share that success collectively was general a really rewarding expertise.” 

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To commemorate their friendship and the enduring music and album, Dupri launched Chocolate My Method as one of many first six flavors beneath his vegan ice cream model JD Vegan. So far, this wealthy chocolate taste has been a best-seller beneath the JD’s Vegan model—which, for Dupri, harkens again to the success of Usher’s breakout album. 

JD’s Vegan ice cream

Dupri launched his ice cream model JD’s Vegan final 12 months in partnership with ice cream professional Malcolm Stogo and Huge Improvements Group Inc. JD Vegan’s wealthy ice cream is produced from a base of coconut cream to ship a thick texture with out animal-derived substances. 

Along with Usher’s breakout album, Dupri is understood for bringing to life a few of the most iconic tracks and albums of the ‘90s, together with Mariah Carey’s Daydream and TLC’s CrazySexyCool. It’s plain that Dupri has a pure expertise for producing memorable music and he’s now turning a few of his consideration to ice cream as one other outlet for his creativity. 

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Underneath JD Vegan, Dupri got here to market with three flavors impressed by Atlanta, the music mecca the place he was raised: Welcome to Atlanta Peach Cobbler (made with golden peaches and dotted with crumbled cobbler); Apple Butter (a buttery apple base swirled along with toasted cinnamon streusel crumble); and Strawberry Sweetheart (that includes strawberry chunks and swirls). The subsequent three flavors Dupri launched beneath JD’s Vegan had been Key Lime Pie, (404) Cookies & Cream, and Chocolate My Method—an instantaneous hit. 

“The Chocolate My Method taste from JD’s Vegan is having the identical response as a popular culture and wholesome way of life phenomenon. Once I named this taste Chocolate My Method, it simply so occurred to launch very near the twenty fifth anniversary of Usher’s My Method album, so the power surrounding me proper now with these two tasks is superb,” Dupri stated. “I additionally known as this Chocolate My Method to showcase that it truly is chocolate, in my means—vegan, dairy-free, however much more scrumptious, ultra-rich, and ultra-smooth.”

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Jermaine Dupri shapes vegan ice cream business 

Dupri initially went vegan to enhance his well being and has been consuming plant-based for almost 20 years. All through the years, Dupri has labored on varied campaigns to assist others go plant-based. By means of JD’s Vegan, Dupri hopes to convey the identical degree of affect he had on the music business into a brand new house, injecting his creativity into pints of vegan ice cream.  

“I wished to form the way forward for vegan ice cream, very like I formed the rap recreation. Music has all the time been my principal supply of creativity and after being a religious vegan for nearly 20 years, I wished to channel my creativity in new ways in which my followers and dessert-lovers alike may get pleasure from,” Dupri stated. “I wish to mix all my passions into JD’s Vegan, by creating distinctive and scrumptious flavors that signify a bit of my hometown and are named after a few of my prime hits.”

To offer as many individuals as doable entry to JD’s Vegan, Dupri launched the model solely by reasonably priced chain Walmart. “It was all the time troublesome to seek out vegan choices for meals and particularly, for desserts, once I first began on this journey,” Dupri stated. “JD’s Vegan is essential to me as a result of it permits me to create wholesome dessert options for vegans and non-vegans alike. I hope to proceed constructing JD’s Vegan to create a model that continues encouraging a more healthy way of life and providing extra dessert choices that folks can bask in with all pure substances and with out all of the guilt.”

And whereas the legendary producer has already put his distinctive mark on each the music and ice cream business, Dupri just isn’t stopping anytime quickly with plans to broaden JD’s Vegan already in play. “I’ve many thrilling plans and tasks within the works for JD’s Vegan as an entire,” Dupri stated. “So far as flavors, I’m working to proceed creating distinctive flavors which might be model new to the ice cream business.”

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